Winback visitor

Winback visitor: What is it, and what does it require?

If you have a Premium license, you have access to our standard package of behavioral triggers for your automations, including winback visitor.

A winback visitor flow is sent to contacts who have previously visited your site but have not been on your site for a period of time.
If you have either a Premium or Premium+ license, you can use tracking data to start the flow.

To get the best experience and the most opportunities with your winback visitor flow, make sure that you have a product feed and tracking set up on that list. In addition, please note that the visitor must be subscribed to your newsletter and have clicked a link in a newsletter before your winback visitor flow can be sent to them.

See the guides to setting up a product feed with JSON and XML.
See the guide to setting up tracking here.

Set up a winback visitor flow

Set up your winback visitor flow by clicking Automations → Create new automation → Create flow.

Name your flow and select a list that has tracking set up.

Then select Set trigger by Reactivate visitors.

Change Select field to Tracking and choose how many days after the last visit the flow should start.

Tip: If you want the flow to start, for example, 10 days after the last visit to the site, select ‘7’ in the Select days since last visit field and then start the flow with a Waiting time set to 3 days.

Save the settings and click Next.

You will now see an empty flow. Start building your flow by clicking + and inserting the desired element, which in this case is Email.

Fill in the information and click Create.

Choose the desired email template and design your email.

After you’ve designed your email and saved your flow, you can activate the flow by clicking Inactive in the Status column in your automation overview.

Type Activate in the field and click Activate.

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